Nike — The Force is Female

Using the brands campaign messaging and style guides I produced a series of digital advertisements for the launch of the new Air Force One range which integrated fashion, music and current affairs. Working with the Nike brand guidelines and the Air Force style guide I created a series of advertisements across different styles, dimensions and languages. Nike provided the assets and it was then my job to create a layout and format that worked in a bold and modern look for the brand. In some cases we needed to created a digital advertisement that could be replicated in different formats and languages therefore a comprehensive layout was produced to ensure this could be rolled out successfully across the campaign and it’s varied products. My work for Nike and this campaign also included designing large format London bus wraps and the artwoking of a number of posters to be displayed across Berlin for the launch in Europe.