Nike+ Training Club 4.0

  • Stacey McLean
  • Miguel Passos
  • Lisa Pickett
Nike Training Club is a global fitness community of girls driven by self-expression in movement and training. It embodies Nike’s commitment to inspire and enable female athletes through its products, services and experiences.
The N+TC App is the digital heartbeat of the club, uniting its members no matter where they train. The full-body training app caters to every level of fitness. Athletes can choose four-week programs or one-off workouts in order to chase their goals of getting lean, toned or strong.
The app democratises the idea of personal training by giving everyone with a smartphone free access to professional-level drills and a community of experts.

“The Nike+ Training Club App is connecting our community of athletes like never before,” said Kerri Hoyt-Pack, VP of Brand Marketing, Nike Women. “Women will now be able to communicate with each other through the Nike Sport Feed, from organizing local group workouts to sending encouragement around the world.”

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