'Nike Ungendered' - Gap in The Market Proposal

'Nike Ungendered' is a brand extension that I curated in my final year of university having identified a gap in the market for non-gender specific clothing. It is a footwear range for global sportswear retailer 'Nike' which looked to banish gender segregated footwear with the aim to extend to gender non-specific clothing all together in the future; promoting equality and acknowledging all genders and individuals.