As part of the Nike WSP, OUTSIDE created original film and photography content both documenting the creative process and telling the fearless stories of the x11 chosen people and teams. Working with photographer Marc Sethi we shot individual portraits and ‘making process' workshop imagery. This was then used across the Nike London social channels and featured in an official zine we designed to support the launch event. Alongside this, we produced two films directed by Louis Ellison documenting the creative process and fearless stories of the those involved. Our hero, three minute edit was screened at the event, pushed on official social channels and seeded with press/media partners including Complex and SoccerBible.