Nike Women's World Cup '23

  • Justina Bailey

Brand/Experiental Design

Experiential retail design elements crafted for Nike and the prestigious Women’s World Cup across Nike's global network of stores. The vision was to elevate the customer experience, immersing them in the dynamic spirit of both the iconic brand and the excitement of the Women’s World Cup with existing and new features.
From flagship locations to neighbourhood outlets, ensuring that every visit to a Nike store is a memorable and engaging event for the month of the World Cup, with some fixtures to remain beyond the campaign.