NIKE X CARHARTT RETAIL ACTIVATION

  • Charlie Spencer

Working with the Nike NBHD team, OUTSIDE designed and built a series of retail installations for three of London's most iconic sneaker stores; Sneakers n Stuff, Offspring and Footpatrol. Inspired by the collaboration products and wider launch campaign, we created bespoke units for each store that incorporated concrete plinths, neon light tubes, wooden frames and stretched/printed Carhartt fabric panels.