Teaming up with HeyBigMan!, I worked with Nike to create the brand for an all new professional women's football club, London City Lionesses, positioning them as the only all-London professional football club, a club for every Londoner, and as a future bastion for sporting excellence at the vanguard of the ever expanding women's game. We provided all of the visual aspects: club badge, club colours, home and away kits, as well as the bespoke typefaces, graphics and photography that make up the identity.