Nike x Skepta – SK Shox Campaign | Shot & Directed by Joshua Woods

The SK SHOX is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing. “It made me realize that anybody could be a chief, but some people are brought up not thinking they can. It is important to make people believe that they can feel royal — that if they work hard, their work will be recognized and appreciated and celebrated” – Skepta The campaign is about sharing this positive message for the future. (Scroll down for the film)