Nike x Skepta – SK Shox Campaign | Shot & Directed by Joshua Woods

  • Julie-Anne Vergez
  • Tenz kotomah
  • Ayesha Marr
  • Luna Freddie
  • Kirsty Brady

The SK SHOX is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing. “It made me realize that anybody could be a chief, but some people are brought up not thinking they can. It is important to make people believe that they can feel royal — that if they work hard, their work will be recognized and appreciated and celebrated” – Skepta The campaign is about sharing this positive message for the future. (Scroll down for the film)

A creative direction initiated by Ib Kamara and developped by Metallic Inc Ltd

Photographer & Director_ Joshua Woods
Photo Assistants_ Jono White, Lucas Bullens, Wilbert Lati

Set Design_ Studio Augmenta

MUA_ Ammy Drammeh
Hair Stylist_ Virginie Moreira
Styling Assistants_ Sasha Harris & Joe Bates

Casting_ Tide Casting
Davinya Cooper
Luna Heather Frederique
James Fan

DOP_ Olan Collardy
Focus Puller_ Gary Long
Loader_ James Wicks
Gaffer_ Mark Stewart
Spark_ Natasha Duursma

Visual Art Director_ Manu Pillai
Stills Retouching_ Brenda Riley

Motion Editor_ Katia Ganfield
Motion Colour_ Jason Wallis (ETC)
SFX & Sound Mix_ James William Blades

Producer_ Julie Vergez
1st AD_ Eno Enifiok
Production Manager_ Ayesha McMahon
Production Assistants_
Kirsty Brady
Matenso Kotomah

Agency_ Metallic Inc Ltd
Project Manager_ Delali Zotor