Nike 'You Got This' 2023

To mark the UN's 2023 International Day of the Girl, Nike partnered with OK COOL to commission and produce a series of documentary films that explore why girls are dropping out of sport at 2x the rate of boys. This project saw us make 5 films, shot in 4 countries, on 3 continents, with 2 weeks of pre-prod, resulting in 1 kick-ass campaign. We were lucky enough to work with some incredible talent, including Olympians Jordan Chiles and Rayssa Leal, England Lioness Lotte Wubben-Moy and viral sensations Flyana Boss to name just a few. The results? An average organic engagement rate of 8.25% 36M+ organic views 42M+ organic reach It was a dream job working with an industry leading brand and Producing a global campaign for them! #YouGotThis