Nissan Ariya World Premiere

Because of COVID-19, Nissan decided to allow users to experience the Nissan Ariya launch event that took place in Yokohama, Japan – through a digital experience. The World Premiere is a deep dive into the reveal of the new Nissan brand and a window on the company vision around the future of mobility. It’s a journey that starts from the live broadcast and continues through the virtual tour of the pavilion exhibition. The digital World Premiere is an end-to-end customer experience and a place to connect potential customers to other brand digital spaces around the new vehicle. UI & Art Direction - Daniele Signoriello Creative Director - Jude Gay UX - Sandeep Singh Bisran CGI - Lawrence Pearson Motion - Daniele Signoriello and Vicky Yang