To illustrate the exciting partnership between Nissan and Sir Chris Hoy, we turned the Olympian into a superhero (Hoybot). We developed a mobile responsive graphic novel to showcase innovative car features as Hoybot's superpowers. Complete with cyber-genetically enhanced criminals trying to capture him and gain access to Nissan's advance technologies that is in-built into Hoybot.
The user has to make critical decisions along the way that will alter the course of the story, arriving at 7 different endings.
Here are some examples of the artwork along with the microsite that tells a more detailed story on the innovation and technologies.