Nitryl Luxury Fashion Website
A look back at how I designed and built the high-end luxury fashion website, Nitryl.
Nitryl shop is one of best places to buy vintage and designer fashion online. Their Depop shop is within the top sellers in the UK. The owner, Elsie, wanted me to create a new ecommerce fashion website to complement her main shop, and maybe even surpass it. She needed a site that could reliably take orders from all over the world and a design that would attract the eyes of her customers.
The site was built from scratch by myself using both WordPress and Woocommerce. These are both technologies that work perfectly for ecommerce sites, especially a fashion website. The initial brief was to create a design that looked classy and upmarket much like the clothing sold on the new site. The first thing to do was create an eye-catching homepage that would interest potential customers. The way we did this was through large fashion photographs as a way to showcase the products in the best way possible.
Obviously a site that sells products has to do more than just look good. By using the Woocommerce platform, I was able to make a fully functioning web shop for Elsie to sell her fashion items. The product catalogue and categories show the items in all their glory; making it easy to browse and add items to the basket. When a site is selling high ticket items like Fendi, Vivienne Westwood, and Dior, the payment methods need to be safe and secure. The site uses a Paypal checkout that users know they can trust.
When creating a website its always good to try and fill it with useful information, images, blog posts, and all sorts of others things. But while creating this fashion website I tried to go with a less is more approach. I believe this attitude gave the site a very boutique feel; a sort of exclusivity only high end items can give you. I enjoyed creating a site for the fashion world as I love designing with minimalism and large images that lend themselves to this style.
You can view the website at nitryl.co.uk