Nivea wanted to sell their collection of five different deodorants to young women. So we created a girl band of five different girls, each representing a product. Then we made and recorded a (bad) song with them, but Nivea got cold feet and didn't promote it. Boo.
Later we made idents around Gok Wan's TV show that were all about the best female friend relationship, and how getting ready to go out is often the best bit of the night.