NO NEW TEE - Clothing Collaboration

  • Lauren Doughty

Collaborative project with independent store & label inNEOSS, and embroidery designer Ellie Sweeney. The project celebrates the renewal of your existing garments, encouraging us to rethink the way we'd like to preserve the clothing that we already own, instead of buying more and sending more to landfill. I designed hand drawn logotype, various characters & NO NEW TEE embroidered mascots to act as visual champions, encouraging you to make more ethical clothing choices.