We are responsible for a group of five Nobia brands across Europe – all share the same market position, audience profile and, to some extent, product. We created a shared brand platform for the five brands including brand positioning and brand guidelines – the first step towards creating shared communications. The first shared communications toolbox consisted of TV, press, brochures and video content that each of the five brands can share and use in their local markets. Driving genuine differentiation within their own markets is done through product innovation supported by a communications toolkit that heavily focuses on design and kitchen style.