Design Lad set out to playfully explore human behaviour, and what’s more relatable than riding the tube and people watching? In this project, he shows how analysing people’s bizarre behaviour has become ingrained into the culture of our daily commute. ‘Bad Tube Etiquette’ takes on a playful approach by bringing together larger-than-life characters, and in classic Design Lad fashion, plenty of humour.
“I wanted to do a project which looked at human behaviour in a playful way, and one area I thought everyone may be able to relate to was people’s poor etiquette whilst commuting. I wanted to design it in a humorous way, rather than setting the actual scene on the tube, to help capture people’s attention.” Design Lad
The project took just over 2 months, and throughout the process Design Lad focused on developing and perfecting his human style. Once the style was nailed down, he was ready to start creating the series.