Noilly Prat: Toolkit Strategy

Bacardi Global Brands want Noilly Prat to be repositioned as a super premium brand in their portfolio.

NEED: We investigate + identify that the brand needs consistency in brand communications + education across its 7 global markets

EXPERTISE: Build the communications plan with a 70 page global brand toolkit + roll it out across all markets

VALUE: Bacardi Global Brands secures buy-in from 7 in-country sales teams with cross territory support + top on-trade

6 month campaign | 4 year client contract
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