Non-Alc: Fault
Posed with designing a nonalcoholic distilled spirit, rooted in the pillars of location, nature and purity, Fault was created. The brand offers an approachable and vibrant story that would sit authentically in the Generation Z and Millenial drinks market. It is subtle in its 0% volume and offers an elegant alternative to mainstream spirits. The colour palette emphasises the flavours and juxtaposition of organic, moving shape within a solid structure brings its origin to life.