Not just another booking site

Doctify mission is to help people take health into their own hands. This online platform provide patients with smart search options, patient reviews and valuable information to help them make the right health choices. The company was growing massively however, they were not clear about how to position the brand to make sure it wouldn’t limit their ambitious business plans which include adding new services in the future. It was key for them not to be seen just as another booking site. But what was the most powerful thing they could say? Was Doctify the quickest way to find the right specialist? The easiest? The most trustworthy? Key Insights #1 Health is a journey with many components #2 Client pain point varies depending on the moment they are living… Factors like if they have minor / Severe pathology, an urgency, the type of specialty…Will determine the importance they give to aspects like: reviews, location, availability… This made very clear that it was not right to pick one attribute to position the brand because it could be relevant for someone at a given time but not for a lifetime. The common denominator #3 Customer Insight: People are frustrated, they want to have a choice. Patients want to be able to decide what matters the most to them. #4 Anything that improves the patient’s journey fits in Doctify’s space and future plans. It’s all about the experience. Key brand message: When it comes to healthcare now you have a place where YOU decide what matters the most to you all the time. Whether that means finding a doctor near you, reading verified patients reviews, finding a specialist that take your insurance, one that speaks your language or simply booking one that is available immediately, Doctify has everything covered for you. Key brand values: Customer centric / Ownership / Leadership Brand Vision: We are creating the healthcare experience you want. Brand tagline: Finding healthcare your way.