NOW Health International - Building a health brand that radiates positivity

With the aim of competing against
more established global players in a
competitive marketplace, Now
needed their brand to shout loudly
and clearly.
Their products and services were
innovative, so we developed a
strategy to match. The design
radiates energy and positivity –
a contrast to typical insurance
branding – and the Chevron
typography adds clarity to the
messaging (we even developed
engaging, illustrative cartoons to
use in internal communications).
The design lives at the heart of their
brand, across all channels and
collateral – living strong as the
company continues to expand into
new markets.