"17% of people don't know the NRW Forum." The NRW Forum is a museum in Düsseldorf. The museum doesn't own a collection, instead it offers home to ever changing art exhibitions. The had conducted some market research to see why awareness of the museum was low. They asked us to devise a campaign to increase awareness numbers. We used their research, slightly adjusted some figures and added some of our own to help increase the visitor numbers by 3216½ people. The campaign was applied across OOH, online, social media and throughout the museum including staff uniforms, stickers, mugs and an entire 'Market Reseach Publication'.