nspa Expert First Signs of Ageing Packaging Design
nspa Expert First Signs of Ageing is a collection of skin care products, developed and marketed in the UK. The brand focuses on antiageing, elasticity, and providing flawless smooth skin in minutes.
nspa Expert First signs of Ageing packaging. Design & Project Management.
Sustainable carton packaging, utilising graphic design, conceptual design, packaging development, working close with NPD marketing, liaising with suppliers and seeing packaging through to production.
Packaging: White carton, bespoke dieline cutter, foiling, metallic pantone & matt finish.
nspa Expert First Signs of Ageing is a collection of skin care products, developed and marketed in the UK. The brand focuses on anti-ageing, elasticity, and providing flawless smooth skin in minutes.
Client
Mibelle Group Brands. nspa Expert is a brand of skincare products committed to target the first signs of ageing. As an exclusive brand within Asda it is important to represent an elevated skin care offering at affordable prices.
Objective
Target Asda shoppers 25-30. Develop a skin care brand representing the dependability and quality of the anti-ageing claims. The brand is to be easily navigable and premium in aesthetic.
The Idea
Carton components was identified to give the range the best shelf standout. Trends for 2018 were premium finishes to elevate brand. Silver was identified for the Millennial metallic for 2018/19. Trends of simplification on pack to aid legibility and navigability.
Solution
The brand stands using a combination on premium metallic Pantone and Foilco foiling to enhance the standout on shelf, whilst remaining sustainable. Messaging with key skin care claims uphold the values of nspa Expert whether it is ageing or first signs of ageing. We created printed packagings with a scientific pattern based on the abstraction of molecules. the pattern captured the anti ageing skincare trends, which is part of the ingredients in the products formula.
