NUE Hoops exists to empower people to create jewellery that brings joy. Specialising in luxury quality hoop earrings and eye-catching charms, they give you the freedom to create earrings for any occasion or outfit by curating your own combination of charms and hoops. _ I was approached by NUE Hoops to refresh their logo design as well as create a more extensive visual language across all touch points. This included colour palettes, typography, iconography, social media templates, packaging and stationery as well as custom illustrations for gift cards. - 2022 All photography is property of NUE Hoops