Paul Nulty Lighting Design wanted to reposition their brand in order to establish them as an industry leader, and shed light on their growing team. A new brand story of "more than meets the eye”, encapsulating the extra craft and skill they put into their work, was accompanied by a bold new visual identity across multiple mediums.
Launched via print materials, online presence, video and with an event at London’s South Bank Centre to a gathering of industry leaders and journalists, the new brand has helped NULTY+ grow, expanding their team and opening a new office in Dubai.