Nurturing Curiosity

In 2021 I joined Catchafire, the US based volunteering platform. I was delighted to be matched with The Athenaeum of Philadelphia. The initial brief was to help The Athenaeum (founded in 1814) by providing consistency and coherence to their visual identity with a branding guide. To deliver any brand guidelines document effectively, both the client and designer need to fully understand the brand. So we set about crafting the first few pieces of print collateral, then we were able to unlock the treasures that come together to represent The Athenaeum today. The challenge was to help this historic American institution promote its vision and values to reach a wider audience.