NYGE Branding

As a group real job in collaboration with the University, we had to create new brand guidelines, a promotional video and new logo for an organisation called NYGE (National Youth Guitar Ensemble). They had a very old, plain and impersonal design. As it’s an organisation for kids we wanted to create something colourful and fun in order to be appealing for the kids, however elegant enough to impress the parents as well. We created an animated video to help catch the attention of potential guitarists who want to join NYGE. This video can be used as promotional material on social media and their website. With this animation we are encouraging people to sign up for an audition as well as helping spread awareness of NYGE and promoting young classical guitar talent. Some of the pages of the brand guidelines are shown, in which we explain the logo, its use, the colour palette and show some promotional elements.