NYK1 Secrets

Lash Force is an innovative lash and brow growth serum that is formulated to stimulate, regenerate, rebuild and activate growth in both length and thickness to protect the structure of each brow and lash follicle. The Brief To combine Babushka's expert knowledge of social media and influencer seeding programs to develop the brand's first affiliate marketing scheme, and increase online brand awareness as well as online sales. Success By partnering and nurturing select influencers, we created loyal ambassadors for NYK1 and, through our engagement work, drove 40,000 new customers to the NYK1 Secrets online store over a 10 month period through social mentions and endorsements We successfully developed and implemented the brand's first affiliate program and increased online sales month on month throughout 2020 We revamped NYK1 Secrets social media channels, shot bespoke content for the brand and took over their community management. This year we have organically grown the brand's primary social account, Instagram, by a huge 60% As a result in increased following and brand awareness, we have also increased website click-through rate on Instagram by 195%