We needed to establish nzherald.co.nz as New Zealand's most most trusted online news source. That's why we created NZ Notworth News, a news team made up of all the different kinds of un-credible news New Zealanders are exposed to.
Every day for a whole month, we rewrote real news articles, filmed them, and then uploaded the video broadcasts to our website. Not to mention creating the daily radio ads, web banners, written articles and press too.