O.W. Loeb

O.W. Loeb are respected wine merchants, specialising in wines from Burgundy, Germany and the Rhone. With a rich history dating back to the nineteenth century, O.W. Loeb needed help with a full rebrand, primarily to express the historic heritage of the company in the digital age.

Design process

Many different formats were explored to find the most flexible and appropriate solutions for the brand’s future visions.


The final result was a fresh, contemporary logotype which perfectly expressed the heritage of O.W. Loeb. A supporting icon which was a clear distillation of the final logotype to be used for various practical applications was also delivered. Both are influenced by the craftsmanship of the hand-rendered sign whilst being cleaner and more precise, optimised for digital spaces and suitable for the company’s printed communications.


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    Art Director | Digital Designer