O2 website homepage re-design

  • Tim Ostler
O2 came to us with a massive task; to help them redefine the role of digital, both for their customers and within their business. We responded by creating a uniquely collaborative relationship that challenged the typical boundaries of client and agency.

Working together in a series of bespoke Tribal-lead workshops, we explored the notion of what digital meant in an age of changing customer behavior and shifting technology. Our insights helped 02 to understand its potential for greater heights of digital excellence.

Working with the business, we set out to create a simpler experience that would always put the user needs first. One that fused e-commerce with emotion.

A new user experience, coupled with a clean, responsive interface and a design toolkit helped to create a site that felt memorable, desirable and essential.

O2 saw increased web traffic, an impressive 20% uplift in sales, plus a huge decrease in customer service calls, saving an estimated £1.5 million a year.

Most importantly customers old and new loved it, winning the site the people’s choice for 2014 Website Of The Year.