OASIS M'HAMID BRANDING

M’HAMID South of Ouarzazate, Morocco, on the other side of a tremendous ridge of the Anti-Atlas, begins the Drâa Valley – a 125km belt of date-palm oases that eventually merges into the Sahara near the village of M’Hamid. M'Hamid El Ghizlane is a small oasis town in Zagora Province, with about 7500 inhabitants It has always been a center for traveling nomads and caravans. Today the town is the starting point for tourist camel and 4x4 safaris into the desert. People who live in an oasis must manage land and water use carefully; fields must be irrigated to grow plants like apricots, dates, figs, and olives. The most important plant in an oasis is the date palm, which forms the upper layer. These palm trees provide shade for smaller trees like peach trees, which form the middle layer. By growing plants in different layers, the farmers make best use of the soil and water. Besides all this, date palms are the center of the economic activity of the oasis. Dates, basketry and wood for traditional earth constructions are obtained from them. CONCEPT The palm tree as the soul of the oasis, a tree that allows life to grow around and protects people with its shadow. The brand image is based on the palm trunk. The logo, patterns and signage are created from this natural given grid. The predominant natural colors in the environment of the oasis have been chosen as the project's color palette.