The Oath home hero instantly gives the customer value. The fact that the product is organic, bleach-free and that there is free shipping. Additionally, it is displayed that Oath has been reviewed by 2000+ customers. Visitors to the site are, from the start, able to add the bundle deal to their cart.
The conversion funnel on this site is meticulously thought through, with every section focused on addressing questions, and seperating us from other brands in this space with our unique offering.