Ochre Ceramics - Brand Identity

Ochre is a luxury ceramics brand with an emphasis on the incorporation of naturally coloured clay pigments in its products. Derived from the cliffs of Lyndhurst in Southern Australia; these minerals are rich in colour and vary from light yellow to brown or red. The studio specialises in the creation of bespoke, hand-crafted ceramic designs and markets them through it’s website and printed catalogue. The identity incorporates contemporary typefaces and an earth centric colour palette reflective of the iron-rich ochre pigments. This organic visual identity encompasses brand values including authenticity and expertise.