Off Limits Entertainment
A talent management agency, specialising in the fields of reality entertainment, sport and brand management needed a new identity and a brand new website to better portray their expertise and knowledge in looking after their clients.
The existing Off Limits brand hadn’t been looked at in quite some time, and had begun to show it’s age. As such I was tasked with creating a new look for the business, they still held onto the name they were know for and incoperated a new brandmark utilising the letters O & L.
A key consideration of the brand was an extensive colour pallette due to the business now having more than just the entertainment arm, but working in both public relations and sports. The brief was simple enough that they wanted to capture the idea they find and represent the best in their industry, helping to shape and mould these careers. And so, the searchlight came into being.
A key consideration was creating a brandmark that could easily be animated in a variety of ways, the client wanted as much movement as possible within different elements such as email signatures, social media posts and of course the website.
The movement was looked at in a variety of ways, and how depending on the circumstance or need, this could change. Be it a simple rotation, an explosion of colour or a simple build up.
Another element that was explored was how we could take this brandmark from 2D into 3D, and further down the line how this could be implemented onto the new website. Created and rendered out through blender the 3D searchlight was created, and used in a variety of ways from the aforementioned web, to social media posts, video content and more.
The new look for Off Limits will fully be unveiled in August 2021, but for now you can see a sneak peak of the website below as well as the new look business cards that will be making their way into the world of entertainment, pr and sports very soon.
