Offspring x adidas ZX9000 "London"

The new Offspring x adidas Originals ZX 9000 “London to LA Part 2” collaboration campaign. I worked alongside Joe Bazalgette on the Art Direction for the this campaign. I then photographed it within a studio environment and retouched the imagery. Our task was to land the concept of key details of the shoe which were all London centric. We came up with the creative direction of travel with the Offspring community member in mind. We were able to create bespoke Offspring props to elevate the styling, with subtle London easter eggs styled in, to bring the campaign to life. As featured on Hypebeast and Offspring.