Old Jamaica #TunUpDiFiyah

Old Jamaica’s soft drinks portfolio features the UK’s No.1 Ginger Beer Brand, as well as a range of delicious flavours inspired by the Caribbean including Orange and Mango, Grape Soda, Pineapple Soda and Fruit Punch. Last year, Old Jamaica launched a new digital campaign - ‘Tun Up Di Fiyah’ – which celebrates the influence of Jamaican culture in the UK, and urges drinkers to add a bit of Jamaican attitude, soul and ‘fiyah’ into their lives. Jamaica is a nation with a bold attitude and it is this attitude that gives the brand its ‘zingaling’. As part of the brand's campaign, they chose the influencer platform www.chloepierre.com to work with as one of the finest examples of dynamic talent with Jamaican heritage in the UK, spanning food, music and fashion, focussing on how the unique Jamaican ‘fiyah’ has helped each of us thrive. A series of films and social content will be produced to capture the energy, dynamism, authenticity and impact of Jamaican culture in the UK, to inspire consumers to ‘Tun Up Di Fiyah’ in their own lives. For this campaign, we provided the following consultancy services: Brand Identity Creative Outreach Content Creation Social Activation Storytelling Photography Location scouting Brand Partnerships Community Outreach Youth Work Culture Representation