Old Mout Cider for Dojo Media
Old Mout Cider asked Dojo to combine a series of curated and created events for their summer 2017 campaign.
OLD MOUT CIDER (pitch) for DOJO MEDIA, 2016.
BREIF: Three large scale event ideas for the summer 2017 campaign under the theme of 'Break the Habit.' Old Mout has been in the UK since 2014 and is still finding effective ways to convince potential customers to swap away from competitor brands.
RESULT: The events would be designed to convince potential customers to get out of their comfort zone and be rewarded for this behaviour. Three ideas were put forwards with a mixture of curated and created content to break daily habits.
E.g. an event focused on the daily mindset of the commute, offering a wake up sunrise meditation space (influenced by Olafur Eliasson) and healthy sustainable breakfast. Breakfast bowls served to mimic the flavours of the Old Mout flavours.