Old Mutual Wealth - Money Myths

Summary
Grabbing the attention of the social media audience

 Challenge
Why can’t financial services ads be entertaining? When Old Mutual Wealth wanted to promote financial advisers, not only was it looking to innovate with its style of communication, but also the audience it wanted to reach, using social media channels for the first time. 

 Approach
Audiences had become immune to the type of imagery and messaging the financial services market had fallen back on. It was time to shake things up and grab the Facebook audience’s attention using stylish animations to tell short, snappy and entertaining stories. 

 Execution
Research revealed that most countries had their own idiosyncratic beliefs when it came to money and how to attract it.  A series of ‘Money Myths from around the world’ animations implied that those who weren’t seeking the advice of a qualified financial adviser may as well be catching coffee bubbles on a teaspoon. 

Report

Project Tags

#oldmutualwealth
#financial
#animation
#digital
#video