Old Spice: Sensual Seduction.
Insight: Men think Old Spice smells like their ‘dad’.
Solution: Use humour so show men how smelling like their dad could prove to be beneficial.
This advertorial uses Old Spice endorsee Terry Crews to show men why smelling like their dad wouldn't be the worst thing in the world, It will also double as a coupon that entitles the reader a free sample of an Old Spice product to test his theory out.
Disclaimer: This is probably one for the 'too wild for the world' category, but it's nice to work on something crazy once in a while.