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Olive Oil Cooperative of Viannos (Bienna)*

Packaging design for the Olive Oil Cooperative of Viannos (Bienna)*
65 olive oil producers from the Cretan village Viannos decided to form a cooperative and create their own olive oil brand. The PDO Viannos olive oil is acknowledged for its excellent quality and unique taste due to the semi-mountainous terroir of the area. The inspiration for the packaging is drawn from the producers themselves who are, above all, good friends. The bottle, painted black, features a tree, with the names of the producers as its leaves, representing this sense of unity and devotion to creating an authentic product. At the same time, it visualizes the close relationship the producers have with their motherland.
* Awards: • The Dieline Awards 2016 Outstanding Achievements, •1st place in Dairy, Spices, Oils, Sauces & Condiments • Red Dot Award: Communication Design 2015 • Nominee in the German Design Awards 2015

Credits

Ioanna Drakaki Weylandt

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Project Tags

  • packaging
  • logo
  • branding
  • photography
  • award

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