To support the launch of the brand’s first ‘bricks & mortar’ store in Covent Garden, Backlash created the ‘Dream Garden’ experiential concept and brand destination. A multi-sensory experience that engaged consumers with the brand founder’s story and dream of opening their first store to empower guests and encourage them to grow and share their dreams.
The experience was designed to generate strong social awareness and did so through generating 2,200 shared GIF images over three days, as well as hosting a VIP influencer event.
