On assignment for the Highland Liquor Company

The Highland Liquor Company is a gin distillery based in Ullapool on the North West coast of Scotland. The brief was to shoot a series of images that embodied the Highland spirit of adventure, remoteness and good times. The Highland Liquor Company also required content of their newest product, Seven Crofts Fisherman’s Strength . Taking inspiration from the sea was an obvious requirement, but they also wanted to move away from the image of navy strength gin being only for ‘fisherman and grizzled Scotsmen’