On the Edge Rebrand

Taking your not-so-adverage conservation, a non-profit organization that aims to reconnect people with nature. When asked to rebrand the company, I envisioned a brand that would evolve and grow with them as they progressed in science, conservation, media, and games. The brand's uniqueness was essential to standing out in a world where everyone is trying to make a difference. Over my morning coffee, I discovered How & How to help build the rebrand. H&H's ethos and creative aesthetics aligned perfectly with the direction I saw OTE's brand developing. I wanted to create a brand that reflected its passion for nature in a socially connected world.