I was asked to devise a strategy to boost the profile of the five-star One Aldwych hotel in London, and to inspire viewers top discover more about its Covent Garden locale.
I created six short films featuring celebrities such as Joanna Lumley and high profile creatives like Caroline Rush of the British Fashion Council. Each 'voice' was filmed in a different area of the luxury hotel, as they shared their Covent Garden tips and secrets. An eight day location shoot around Covent Garden was required to get all the footage - from Waterloo sunsets to the magical Sir John Soane's museum.
The campaign has become a highly effective sales driver for One Aldwych, as well as helping tourism partners worldwide to understand the hotel and its location better.