One Caviar Logo Proposal

Imperia Caviar wanted a logo for a new caviar brand called 'One Caviar', targeting a young, diverse and hip audience. Caviar, is exclusive by nature, so I set out to create a logo that encompasses inclusivity. I created a typeface by building a grid around a sturgeon fish. The letters come together nicely to form a fish, with the word 'ONE' within its crevasses to bind all the elements of the logo together. All rights reserved ©