CLIENT
Schwalbe Tyres
BRAND
Schwalbe Tyres
PRODUCT
Puncture Proof range of tyres
MEDIA Press concept
BACKGROUND Schwalbe tyres are a tyre brand that focus purely on bicycle tyres. They sit at the premium end of the bicycle tyre market.
Their range covers every aspect of cycling, grass roots BMX to high end road bike tyres as used on the Tour de France.
The brand wanted to tell cyclists that commute daily that they understand what cyclists go through and Schwalbe have the perfect tyre for them.
IDEA
The road is full of nuisances, worry less about what you’re riding over.
MY ROLE
Creative concept Copy
Art direction