Absolut has always believed in the power of creativity to instigate progress. Park Pictures helped BBH launch a global film that brings to life the most important creative night of all time: The Big Bang. Directed by three time Oscar winner, Emmanuel Lubezki, the audience travels along a high-octane journey through time, whizzing past some of the key creative moments that have shaped our existence.
Through the creation of us. Of fire. Of dance. Of art. Celebrating key historical moments and figures that creatively pushed the world forward. Ending on tonight - an invitation for the viewer to create their own better tomorrow.
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Park Pictures
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