Online identity re-brand for a local dog rescue organisation

This project was my final work at my online scholarship with Basecamp Skills. The presentation is an in-depth brand analysis for a local dog rescue that includes research, theories, case studies, competitor comparison & more. Using the research, I re-branded the organisation to adhere to the current marketing climate & developed a fully functioning website, social identity concepts, content calendar, influencer collaborations & other ways to enhance their online presence. This project has all elements of digital marketing including theory, creative aspects, research & concept examples.