We were appointed by Ophthalmic Consultants of London to deliver wayfinding strategy, sign design, production and implementation at their brand new, state of the art flagship clinic in central London. After consultation with key stakeholders, evaluation of site plans and an extensive site survey we developed the project objectives and from this formed a wayfinding strategy and explored opportunities to enhance brand presence around the client facing areas. The design phase included prototyping materiality and legibility of the signage to ensure the finished scheme aligned with the client’s brand values, as well as provided an intuitive wayfinding solution that complemented the traditional and high end finishes of the architecture. The scope of the project ranged from branded signs and graphics in the main entrance, laser suites and reception areas, wayfinding throughout the building, as well as manifestation and statutory signage.