Orangina x E4 'C'est Shook' campaign

Pencil Bandit was asked to create eight 10 second stings as part of E4 and Orangina’s ‘C’est Shook’ campaign. Orangina wanted to use animation “to really bring out the brand’s playfulness” and Pencil Bandit’s idiosyncratic style fit the bill perfectly. Designed, drawn, animated and voiced by Pencil Bandit himself, each quirky vignette brings to life Orangina’s philosophy that ‘life is flat unless you shake it’.